In recent years, there has been strong growth in startups worldwide and it is becoming more critical for startups today to design, develop and manage with a comprehensive approach.
However, there remains a gap in startup business management and its design development caused by missing consolidated understanding or knowledge in every phase from theory to practice.
Having this as a challenge we share, Sony Design Consulting and Final Aim have formed joint research to explore creative and design development methodology and practices, and launched “hdw4 (How Design Works For)” to publish and promote its joint research outcome.
Through this research and “hdw4”, the partnership aims to promote aggressive investment to design, and contribute to a resilient and sustainable ecosystem for startups.
Since its inception in 1961 as Sony’s in-house design department, the company has been delivering new value in a variety of forms, from design and concept development of high-quality products and services to brand communication, interactive design utilizing technology, business strategy visualization, organizational management for design-driven business, and more.
Through the long-established design capabilities to the world, Sony Design Consulting believes that the company can help solve social issues and contribute to the creation of cultural value in addition to generating new business opportunities.
Final Aim is a startup with a mission to build a thriving startup ecosystem by enabling all innovators to go from zero to one by design and technology. Its efforts have been seen in great collaborations with startups, new biz dev departments in multinational corporations, and research labs in universities.
Since the foundation in December 2019, the company’s challenge has expanded from Japan to the US, Singapore, Indonesia, and Africa in various industries such as autonomous mobilities, robotics, digital manufacturing, and blockchain.