How Design Works For Startups

Publication site by Sony Design Consulting and Final Aim
for joint research on creative and design support for startups.


Our Insights

History of Design and Main Points of Design Today
To proceed to talking about design, we think that it is important to check again on the definition, origin, history, and role of the word “design.” In this column, we will try to explain techniques of design and ways of thinking about design through defining the word in our way and looking back on the history of design.
What Is a Startup
In continuation of the previous “Introduction” article, we would like to dig deeper into the impact and effectiveness of a startup as a form of business.
Why? What? and Our Aim – We would like to introduce our agenda and background of this joint research.
Sony Design Consulting & Final Aim Partner to Conduct Joint Research
The partnership aims to fill the gaps in startup and design, promote aggressive investment to design, and contribute to a resilient and sustainable ecosystem for startups.

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