How Design Works For Startups

Publication site by Sony Design Consulting and Final Aim
for joint research on creative and design support for startups.


Our Insights

What Is a Startup
In continuation of the previous “Introduction” article, we would like to dig deeper into the impact and effectiveness of a startup as a form of business.
Why? What? and Our Aim – We would like to introduce our agenda and background of this joint research.
Sony Design Consulting & Final Aim Partner to Conduct Joint Research
The partnership aims to fill the gaps in startup and design, promote aggressive investment to design, and contribute to a resilient and sustainable ecosystem for startups.

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