(Written by hdw4 project members)
Nikkei XTECH (Japanese article):
Sony is serious about supporting startups – Aiming to uplift value of design
We proudly announce that we opened this website to share our joint research outcomes.
“Design” for startups is a strategy factor which is particularly important for their businesses. However, many startups are lacking proper design understanding and it is causing a lot of opportunity losses when growing their businesses.
This is why we started our joint research. We support startups by sharing proper design understanding and fill any lacking in their current awareness of design for business. This website is where you can find our latest research insight on theories and practices on a regular basis.
We commit ourselves to be a valuable resource for entrepreneurs, business owners, investors who support startup finance, and designers who engage in product or service design development.
While we both were separately working on startup zero-to-one support from a design perspective, Sony Design Consulting Inc. and Final Aim, Inc. found that we share the same challenge in “filling the gaps in startups regarding design”. This shared challenge is coming from our own experiences where the mentioned gaps became growth blockers. Zero-to-one challenge is to make a whole new world, and where design becomes a key factor to break through a bottleneck and drives business forward incredibly. In reality, however, we witnessed its importance being neglected or misunderstood in many ways.
Please look at the cases below. What would you think as an entrepreneur, investor, and designer?
These cases are comparatively simple and each phase should have clear criteria for your evaluation and judgement. However, there is no reference which clearly mentions those criteria, even for these simple cases. In more complicated cases, we assume there could be more unrevealed gaps, as mentioned earlier, in understanding proper design strategy in business growth, from simple ones to deeply rooted.
With this finding, we keep our joint research based on these perspectives. You will be updated with all the outcomes here on this website.
Efficacy and effectivity that design has for businesses and potential of design to grow businesses
Design theories and practices
Theories to solve the gaps in business phases and practices to carry them out
Design and investment
Application of fund-raising, business value and valuation, uplifted by design
While we continue our best efforts in creating the market where design-driven businesses receive aggressive investment, we hope that there will be more successful startups in the market. This drives us to involve ourselves in healthy improvement of the entire ecosystem of startup and design.
Please look forward to our upcoming insights.
Sony Design Consulting Inc.
Final Aim, Inc.